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Mitsubishi
Launch Party
When the Mitsubishi brand was launched in Canada, their new line of cars was unveiled at the sprawling Guvernment/Kool Haus entertainment complex in downtown Toronto. At this much-in demand entertainment venue, AIM Media Group's giant screen is located in the main parking lot, steps away from the main entrance and exit.
To enhance the Mitsubishi experience for its customers, AIM Media Group used its screen to project the celebrations taking place inside. From the dazzling cars on display to the lively performances, everything was captured on camera and relayed live on the huge screen, much to the amusement of the patrons outside. The live feed was interspersed with Mitsubishi's regular video commercials, further enhancing the appeal.
Mitsubishi was looking for a powerful way to engage its customers and get a conversation started. AIM Media Group's giant screen projection made sure that the customers would be talking about it for a long time.
